Privacy Policy

Last Updated: 18 February 2026

1. Introduction

Dog Business School (a trading name of Polka Dot Consulting Limited) respects your privacy and is committed to protecting your personal data. This policy informs you how we look after your personal data when you visit our website or enrol in a course.

2. Data We Collect

We collect and process the following information:

  • Identity Data: Name, date of birth (required for regulated certificates), and photo ID for verification.
  • Contact Data: Billing address, email address, and telephone numbers.
  • Academic Data: Assignment submissions, tutor feedback, and recorded Zoom vivas used for authenticity verification.
  • Financial Data: Payment history and instalment details (processed via secure third-party gateways).

3. How We Use Your Data

We use your data under the following legal bases:

  • Performance of Contract: To provide the course, mark assignments, and issue certificates.
  • Legal Obligation: To register you with awarding bodies like iPet Network or AIM Qualifications and comply with Ofqual standards.

4. Data Sharing

We share your data with essential third parties only:

  • Awarding Bodies: To process your qualification and certification.
  • Regulators: Such as Ofqual, if required for audit purposes.
  • Service Providers: Our Learning Platform host and secure payment processors.
  • We never sell your data to third parties for marketing purposes.

5. Data Retention & Security

  • Retention: We keep student records for as long as required by awarding body regulations (typically 3–7 years) and for 6 years for tax/accounting purposes.
  • Security: We use industry-standard encryption to protect your data and Zoom recordings.

6. Your Legal Rights

Under UK GDPR, you have the right to access, correct, or erase your data. Contact us at Info@DogBusinessSchool.co.uk to exercise these rights.

Cookies Policy

1. What are Cookies?

Cookies are small files placed on your device to help our website and Learning Platform function correctly.

2. How We Use Cookies

  • Strictly Necessary Cookies: Required for you to log into the Learning Platform and access your course materials.
  • Analytical Cookies: Help us understand site traffic and popular courses to improve our service.
  • Functionality Cookies: Remember your preferences, such as your username or regional settings.

3. Managing Cookies

You can set your browser to refuse all or some cookies, but this may cause parts of the Learning Platform to function incorrectly.